Hanaa Hella

À propos

Fashion Designer & Product Developer based in Morocco, specializing in end-to-end collection development from concept to production. I collaborate with fashion brands and startups to transform ideas into market-ready products, combining creative direction with strong technical execution. My approach focuses on building coherent collections aligned with brand DNA, customer expectations, and commercial viability. Core expertise includes: • Fashion design & collection development • Technical sketches & detailed tech packs • Fabric sourcing & material development • Pattern development & prototyping follow-up • Production coordination & factory communication I have experience across womenswear and menswear, working on structured collections, essentials, and technical garments. I also support startups and emerging brands by setting up small MOQ production solutions, tailored to early-stage development and growth. Open to collaborations with startups, fashion brands, and teams looking for support on capsule collections or full product development. Available for freelance and project-based missions.